The Hola Festival is held in Knoxville every September as part of Hispanic Heritage Month. The month-long celebration of all things Hispanic has been observed in the United States since 1968. This day-long event is a salute to the cultural diversity of East Tennessee. The Hola Festival's goal is to welcome visitors and familiarize them with new flavors of food as well as culturally diverse music, arts, crafts and much more. Hola means "hello" in Spanish, so come greet your new friends and have a great time!
The Art Market is exactly what its title says. Local artists come from the surrounding areas to display their work. See some truly compelling pieces ranging from the contemporary to the traditional that include expressions in every medium. There's art rendered in watercolors, photography, basketry, ceramics and woodcuts, among many others. This is a great place to find a unique gift item, support local artists and celebrate their talents.
Clearly, Knoxville loves its football, and even though the Tennessee Titans are based in Nashville, there is still a devoted and rather enthusiastic following for the state's own football team. Whenever there's a game on, you can feel the excitement of hard-hitting sports action no matter what part of the state you may be in. NFL fever runs high every time the Titans take the field!