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Charro Days is an annual fiesta celebrated in late February in Brownsville, Texas. This event brings together the community to showcase the city's unique features and celebrate the Mexican heritage of the area on both sides of the Rio Grande. The festival was first conceived in 1937 by local business leaders to pay tribute to the "Charro," the dashing Mexican gentleman cowboy. The festival celebrates the spirit of two cultures and unites the border towns of Brownsville and Matamoros. It pays homage to Brownsville's location on the border with Mexico and its rich cultural heritage. During the festival, residents and visitors dress up in traditional Mexican outfits to honor the "Charros," the heroes of the borderlands and Mexican cowboys.

At PRIME, they don't just cook food; they craft a dining experience defined by excellence. The dishes are prepped with the finest ingredients and reflect the full potential of the culinary art. The dining room is luxuriously appointed and provides the perfect setting for an unforgettable taste experience. Whether planning a particular date, celebrating a milestone, or making a meaningful business connection, PRIME is ideal for fine steakhouse dining. PRIME also offers a private dining area that can seat a certain number of people and is elegantly decorated to complement the fine dining experience. If you prefer a more relaxed environment, the bar offers the best local craft beer, fine wine, and a full steakhouse menu. You can choose from a wide selection of wines, draft beer, and cocktails to enhance the flavor of excellence.