Jacobs-Cathey Co

Saddle up and get ready for a whole lot of fun at the Heart O' Texas Fair & Rodeo held at the Extraco Events Center in Waco operated year-round along side more than 500 active volunteers, fulfilling their mission to produce events for education, entertainment and agricultural experiences at the premier multi-use facility while giving back through youth scholarships and a positive economic impact to Central Texas. Over the past 65 years, the Fair & Rodeo has offered Central Texas a place to come and support the community while enjoying the sights, sounds and smells that make the Heart O' Texas Fair & Rodeo what it is today. The Fair is held annually with close to 200,000 in attendance making it a must event for your Texan social calendar every year.  

It's a little known fact, but the popular soft drink Dr. Pepper was born in Waco. That unique taste took the soda world by storm and carved a niche for the brand that led to its worldwide success. The Dr. Pepper Museum is an attraction that traces the genesis of this concoction, how it came to be, how it was marketed and the eventual memorabilia and lore that followed in its wake. See the world's most extensive collection of vintage ads, bottles, items, and interactive exhibits that tell the story of how everyone became a Pepper!