The Sun Bowl Association is a non-profit organization that operates with the help of over 700 volunteers. The Association aims to serve and promote the El Paso community by organizing yearly events. These events culminate with the Annual Tony the Tiger Sun Bowl football game. Some of the other key events organized by the Sun Bowl Association include the Sun Bowl Adult Flag Football Tournament, the Peter Piper Pizza Sun Bowl Punt, Pass and Kick, the Sun Bowl All-America Golf Classic, the Glasheen, Valles & Inderman Injury Lawyers Sun Bowl Parade, the WestStar Don Haskins Sun Bowl Basketball Invitational, and the Sun Bowl Fan Fiesta.