The Sun Bowl Association is a non-profit organization that operates with the help of over 700 volunteers. The Association aims to serve and promote the El Paso community by organizing yearly events. These events culminate with the Annual Tony the Tiger Sun Bowl football game. Some of the other key events organized by the Sun Bowl Association include the Sun Bowl Adult Flag Football Tournament, the Peter Piper Pizza Sun Bowl Punt, Pass and Kick, the Sun Bowl All-America Golf Classic, the Glasheen, Valles & Inderman Injury Lawyers Sun Bowl Parade, the WestStar Don Haskins Sun Bowl Basketball Invitational, and the Sun Bowl Fan Fiesta.
The Ysleta del Sur Pueblo Cultural Center is a place dedicated to cultural enrichment and a site to showcase centuries of tribal history. Its main goal is to educate people about the culture and history of the oldest federally recognized tribe in Texas. This is done by providing information and interactive experiences unique to the area. The Cultural Center offers a wide variety of activities for Tribal Members only, including dance, pottery making, bead looming, bread baking, storytelling, and gardening. Additionally, it provides retail space for tribal members to sell authentic Tigua attire and artifacts. Visitors can also explore the museum, showcasing objects such as artifacts, pottery, photographs, and videos representing over 300 years of Tigua history.