CEBSA, Inc.

Charro Days is an annual fiesta celebrated in late February in Brownsville, Texas. This event brings together the community to showcase the city's unique features and celebrate the Mexican heritage of the area on both sides of the Rio Grande. The festival was first conceived in 1937 by local business leaders to pay tribute to the "Charro," the dashing Mexican gentleman cowboy. The festival celebrates the spirit of two cultures and unites the border towns of Brownsville and Matamoros. It pays homage to Brownsville's location on the border with Mexico and its rich cultural heritage. During the festival, residents and visitors dress up in traditional Mexican outfits to honor the "Charros," the heroes of the borderlands and Mexican cowboys.

Join Payne Arena and experience world-class entertainment at Hidalgo's premier multi-purpose complex. This state-of-the-art $20 million facility offers a range of exciting events such as ice hockey, football, soccer, and concerts for up to 7,000 people. With 25 luxurious suites and 500 club seats, you can enjoy the best of entertainment in style. The arena also features a 2,000-square-foot lounge, a 1,000-square-foot bar, and a 300-square-foot pro shop for your convenience. Payne Arena has been the go-to destination for top-tier shows and concerts in the Rio Grande Valley, and they are proud to celebrate with you. Whether you are a sports fan or a music lover, their arena promises an unforgettable experience that will leave you wanting more.