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At PRIME, they don't just cook food; they craft a dining experience defined by excellence. The dishes are prepped with the finest ingredients and reflect the full potential of the culinary art. The dining room is luxuriously appointed and provides the perfect setting for an unforgettable taste experience. Whether planning a particular date, celebrating a milestone, or making a meaningful business connection, PRIME is ideal for fine steakhouse dining. PRIME also offers a private dining area that can seat a certain number of people and is elegantly decorated to complement the fine dining experience. If you prefer a more relaxed environment, the bar offers the best local craft beer, fine wine, and a full steakhouse menu. You can choose from a wide selection of wines, draft beer, and cocktails to enhance the flavor of excellence.

The Caracara Trails project is an ambitious plan to create a 428-mile trail network in the Lower Rio Grande Valley, Texas. This project aims to connect the region's natural, cultural, and historical resources to foster a more unified regional identity. Its primary goal is to promote healthier lifestyles and create a sense of community pride among residents. The Lower Rio Grande Valley Active Transportation and Tourism Plan includes a trail network to boost the local community's economic development. The trail network targets the growing "active tourism" market, which promotes healthy living and physical activity to create job opportunities and support small business activity. Furthermore, it encourages tourist spending that can contribute to the local economy and ultimately lead to more economic growth.

Explore the fascinating history of The City of Palms by visiting the McAllen Heritage Center. This museum offers an immersive experience that brings to life the stories that have shaped McAllen. Through hands-on activities, storytelling, artifacts, and exhibits, the MHC provides an exciting educational adventure that allows visitors to delve into the city's past. The McAllen Heritage Center is a nonprofit corporation with a concise mission statement: to provide a space for exhibiting and preserving historical, traditional, and cultural artifacts, including documents, papers, pictures, records, maps, and writings. The MHC aims to educate visitors about the customs, traditions, and folklore that have enriched the community.