Attractional Marketing

The UAB Blazers maintain their sizable sports following for the University of Alabama. The university's football team is one of the twelve member institutions of Conference USA and plays its home games at Legion Field. The men's basketball team is also supported by a legion of enthusiastic fans and plays its home games at Bartow Arena.

Springtime in Birmingham brings not only warmer weather but an increase in the number of people who are out enjoying various outdoor activities. Runners in the area anticipate the Mercedes Marathon as this annual event attracts participants from across the nation as well as across the world. There are various lengths that include the full marathon, the half-marathon, or the kids' marathon and relay. The skill level of the runners matters less than the proceeds raised that yield hundreds of thousands of dollars that go to benefit the Children's Hospital, the Bell Center, and Kid One Transport.

The dream of flight is something that is almost as old as history itself. Learn about some of man's earliest attempts to become airborne at Birmingham's Southern Museum of Flight. See vintage aircraft, classic instruments, flight gear and more when you go from exhibit to exhibit in this fascinating venue. The many stories of southern aviation are preserved and investigated through the many interesting and creative exhibits that allow history to take flight for every visitor who passes through this entertaining museum.